We Created The Mascara The Beauty Industry Refused To Make
After watching her mother struggle with mascara in her 60s—every formula clumped, smudged, or irritated her eyes—our founder knew something was wrong. The beauty industry was still designing for 25-year-olds and expecting everyone else to just "make it work."
So we asked a radical question: What if we actually designed mascara for mature lashes?
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We partnered with 1,200+ women over 50
The smudging. The clumping. The harsh removal that left lashes on the cotton pad.
The result is GraceLash: The first tubing mascara engineered from the ground up for delicate, thinning lashes. Technology that wraps each lash individually. Clinical peptides that strengthen instead of damage.
Removal so gentle you'll never lose another lash. This isn't mascara with better marketing. It's mascara with better science. Today, over 10,000+ women trust Grace&Muse daily. Not because we told them they should—because we finally gave them something actually designed for the lashes they have now.Welcome to beauty that sees you. Finally.
