7 reasons women over 60 are ditching their mascaras for gracelash

Nancy, Beauty Blogger.
By Susan Harper i
Professional Make-up Artist
Updated 2 DAYS AGO | 1 min read
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About Susan

I'm Susan. Sixty three. California. I spent the better part of thirty years doing makeup professionally before I started writing about what the industry never told women like us. I write about makeup for women over 55. Specifically the part nobody talks about. What happens after menopause and why everything you used to know stops working. I've been there. Still there, honestly. I write for Grace & Muse, Good Housekeeping and Woman's Day. Mum to two, grandmother to three. When I'm not writing you'll find me in the kitchen with something on the stove and wine in hand. (Priorities.) Nothing I recommend is something I haven't tried on my own face first. At this point my bathroom cabinet is basically a graveyard of things that promised a lot and delivered ZERO. So when something actually works you'll hear about it.

The mascaras on the shelf weren't made for the lashes you have now. They were made for thicker, denser lashes from a couple decades ago. That's why they smudge, miss your sparse lashes, and pull a few more out every time you take them off.

Gracelash is the first mascara made for the lashes women actually have after 60. Here are the 7 reasons women are switching:

1. lashes that finally show up again

1. Lashes That Finally Show Up Again

You're not trying to look 25. You're trying to look like yourself. Most mascaras are wet pigment that clumps on sparse lashes or just slides off them, leaving you with bald spots or spider legs. Gracelash works differently. The tubing wraps each lash in a lightweight formula that builds just enough volume to make them visible. No globs. No clumps. Just defined, natural-looking lashes you can actually see. Finally yours.

2. no raccoon eyes. not by noon. not by 5pm. not ever.

2. No Raccoon Eyes. Not by Noon. Not by 5pm. Not Ever.

You catch your reflection at 2pm and there it is again. Black goop smudged under both eyes. That's because most mascaras melt with your skin's oils, sweat, and watery eyes. That's what makes them creep down your face all day. Gracelash uses tubing technology. It forms lightweight tubes around each lash and stays where you put it. You apply it at 7am. It's still there at 9pm. No mid-day mirror checks.

3. makes your lashes stronger over time

3. Makes Your Lashes Stronger Over Time

Every other mascara just sits there. Wax on your lashes, wax on your eyelid, drying out as the day goes on. Gracelash isn't like that. The tubing wraps each lash in a conditioning formula made with vitamins and lash-loving ingredients. So they stay nourished and looking their best all day. Some women feel like they have more lashes to work with after about two months.

4. comes off easy. without taking your lashes with it.

4. Comes Off Easy. WITHOUT Taking Your Lashes With It.

Other mascaras are hard on already fragile lashes. Scrubbing, tugging, harsh removers, cotton balls covered in black goop. Every night, a few more lashes end up on the cotton pad instead of where they belong. Gracelash slides off with just warm water in 30 seconds. No rubbing. No fallout. The mascara stays gentle on the lashes you already have.

5. finally wearable. even for sensitive, dry and contact lens eyes.

5. FINALLY Wearable. Even For Sensitive, Dry And Contact Lens Eyes.

Watery eyes. Itchy eyes. Eyes that turn red the moment something's wrong. If most mascaras sting, run, or make your eyes water by lunch, you've probably learned to only wear them for short events. Gracelash was made for women who got locked out of mascara because of their eyes. Gentle on contacts. Free from harsh polymers and fragrances. Made to wear all day without giving your eyes a reason to react.

6. just two swipes and done

6. Just Two Swipes and Done

No primer. No curler. No setting spray. No special remover. Two swipes with the Precision Wand and you're done for the day. The short, dense bristles catch every sparse, fine lash. Then the tubing formula wraps them up. That's it. Two minutes in the morning. Zero minutes the rest of the day.

7. loved by 14,836+ women over 60

7. Loved by 14,836+ Women Over 60

Gracelash spread the old-fashioned way. One woman tells another. A daughter tells her mom. A friend says "you have to try this." Tens of thousands of women later, here you are.

try it for 60 days or get your money back.

Try It For 60 Days Or Get Your MONEY BACK.

You've thrown away more mascaras than you can count. Every one promised something and delivered raccoon eyes, lash loss, and another half-used tube in a drawer. We know that. So we're not asking you to trust us. We're asking you to test us. 60 days. If it doesn't work, you pay nothing. Simple as that.

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To keep quality high, we make these in small batches. When they're gone it usually takes 3-4 weeks before the next run. Just that you know. 

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Colours: Black & Brown

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Real Women, Real Stories

Carol M.
Carol M.
Verified

Hooded lids, barely any lashes left. Couldn't go without mascara, I look like an egg. So I'd run to the bathroom every hour to wipe under my eyes. Night before my daughter's graduation I tried GraceLash. Wore it to the ceremony, cried through the whole thing, checked after. Every bit still there. First time in three years I looked like myself in a photo.

Diane R.
Diane R.
Verified

Had a 2pm reminder on my phone every day. 'Check mirror.' Deleted it last week. Hadn't even noticed until my husband said I seemed more relaxed in the mornings. 63 years old. Finally found the one. Ridiculous it took this long. lol.

Margaret T.
Margaret T.
Verified

Stopped wearing mascara two years ago because every formula burned my eyes. Told people I preferred a natural look. (I did not prefer a natural look.) Three weeks ago my daughter sent me GraceLash. First time wearing mascara since 2023. Wore it to lunch with her. Halfway through she stopped mid-sentence and said 'Mom. Your eyes.' I almost cried into my sou.

Linda K.
Linda K.
Verified

Seven mascaras in that drawer. SEVEN. Every single one raccoon eyes by noon. I'd genuinely stopped believing something could work for me at 64. Didn't trust this either, honestly. Tried it because of the guarantee. Day one I sat at my desk at 2pm and realised I hadn't thought about my face once. Not once. I actually said out loud to nobody 'oh.' That was three months ago. Drawer is empty now.